#Smfa social media toolkit how to

This will cut down on confusion and keep all of the posts surrounding your cause organized and easily searchable. Include a few strong hashtags that you want your members to use in their posts. Too many hashtags will spoil your toolkits effectiveness.

and 2.) how to format the images so they fit on each social media platform. They will have graphic designers on staff who will know 1.) how to make beautiful graphics that showcase the information you want to promote. As a major part of your organization’s branding, custom graphics should promote your cause and adhere to your brand guidelines.Ĭreating custom graphics can be difficult, so you should hire a digital marketing firm to create them for you. The most important part of any social media toolkit is proper branding.

Branding gives your organization authority If the media or the words and hashtags do not copy and paste easily, reconfigure the examples. Test each sample post to see if it’s easy for people to copy and paste the content onto the posts they create. This strategy also works as long as the photos are scaled properly for each platform. They have post examples that will fit on every platform instead of generating separate posts for Facebook, Twitter, and Instagram. In this example of a social media toolkit, the creators have taken a slightly different approach that still works. Write a few sample posts for each social media platform you want your members to use.

Why is it important to your organization?.

The sample copy you include in your social media toolkit should describe your campaign or cause and answer these questions: Social media posts succeed when they attract attention, inspire action, and spark a conversation. Then craft a message that motivates your followers. Your followers and team members already know your organization, so it is important to be brief and direct. Think about the overall message that this social media toolkit aims to promote and then include relevant background info to support that message.

Recommended time and date posts should be created.

A Google document with sample copy for posts on each social media platform.

Background information on the cause and organizations involved.

Componentsīasic features your social media toolkit should include are: The information, hashtags, and graphics that you include in your social media toolkit should resonate with a broader audience than any PR.Įach social media toolkit you create should be specific enough to promote the message you want but broad enough to allow your members to add their own creativity and ideas into the post they create. They’re similar to a press kit, with one major difference: your audience. Social media toolkits make it easy for your organization’s supporters and members to create relevant posts that promote a cause or event.

#Smfa social media toolkit how to